Assay Assured Accreditation: Ensuring Product Integrity

We are pleased to announce that we have been awarded the prestigious “Assay Assured” Accreditation for this website. Administrated by Edinburgh Assay Office to gain this Trustmark we were subject to strict verification checks and then audited against a Code of Conduct.

In today’s ever growing e-commerce market there are many claims made online that a product is silver, even ‘solid’ silver when to those of us who know, even from the price, it clearly is not.

How then can the general buying public trust a website claiming to sell silver and/or precious metal products? The answer is to look for Assay Assured (backed by all four UK Assay Offices) as only websites that meet their high and critical standards will receive certification.

Therefore as we want to assure our customers that our silver products are genuine, we decided it was essential that this e-commerce website should be Assay Assured which we are pleased to say it is.

On behalf of Sheffield Assay Office, Assay Master Ashley Carson said

I would also like to congratulate AsserGerrard (part of Chimo Holdings) as the first Sheffield customer to be accredited to the new standard.

We are extremely proud to welcome them into the Assay Assured brand of good honest practice.